TUFO- Food Booking System
It’s a master's graduation project with the company Cirfood and Tudelft Food Design Lab.
I built the holistic banquet service concept, which integrates with the website, APP, and packages to apply numerous design interventions for multiple stakeholders to meet their value towards collaborating to reduce food waste.
User research, UX Design, Web & App Design, Package Design
Period
January .2022 – December.2022
Role
UX Designer (From research to design solution)
Contribution
Project management, User research, Concept development, Prototyping, UX/UI design, User test planning and facilitation
Challenges and opportunities of the TUdelft Banquet system
The banqueting service: TUDelft will have hundreds of daily meetings and lectures in different faculties with diverse people. Usually, it is a ritual that provides the audience with food. Normally it is provided during during, after, or before the meeting. Conference organizers must tell the security to book the food previously through the current website.
Massive food waste is produced everyday day and the don’t have the hint to know how to solve it.
Research questions
Exploratory Research
To have an initial understanding of the Banquet System workflow and how each stakeholder works to achieve the order session. I conducted exploratory research including user interviews and observation in ordering sessions. I aimed to deeply investigate stakeholders’ thinking about food waste and existing banqueting experiences and how I can support their reduce food waste. The problem is: How might we reduce the food waste of the banqueting system of TUD?
10 Interviews
-4 secretaries from HCD and SCD departments
-3 Cirfood caterers
-3 Students
Observation
-Secretaries order the food + Audience during the meeting
Understanding problem scope
To understand current problems, I analyzed problems in the whole booking journey and identified 3 major gaps. I also brainstorm how I could bridge the gap to create the ideal solution .
Design opportunities
Design opportunities was created from the key findings and selected by the problem scope to get the design vision.
Design vision
“I envision a seamless banqueting service aiming to help the organizers, orderers, and audience collaborate to reduce food waste.”
Design Iterations
After define the design goal, I did serval round design iterations to find the final design solution and also align with the user needs and the initial problem statement. Different perspective of the discussion help me to jump out of the limitation.
Final Design
After several round iterations, the final design was integrated into the following ideas.
This is an upgraded website with clear guidelines for ordering food, and it facilitates communication between orderers and conference organizers. It also provides a digital form for collecting data from large meetings.
Touchpoint 1 Increase the experience of booking the food
Previous Website
Improve the navigation system :
Users could check the order information, search the food information and get the guide to order the food from the website.
Current Website
Redefining the priority of the information
Users could evaluate how many sandwiches they should order through the picture, and the reminding of the number of sandwiches is for how many people.
Add the personal page with multiple guideline functions
In the personal page, the user could check the order history, review the upcoming order, and communicate with other orderers.
Add the tips to build the communication between orderers
The tips help the orderer increase the efficiency of the ordering process and can take reference to review the other order tips.
See the up coming order history +communicate/Invite the conference organizers
Check the order history or repeat the order
learn the successful order from others
Download the form to collect the food data.
Touchpoint 2 Engage the stakeholders into the system
After the meeting, the orderer could publish the left food on the APP which all the students and teacher could see the notification
Benefits
Fit with users’ daily journey to check the calendar and naturally engage the food information or the participant form into this module
Upload the free food in time to the TUfo App and the students can also check the food news from this platform to
Recommend the nearest food location from the user’s place
Build the food community to share tips to reduce food waste
Touchpoint 3 Prevent the food waste at the last session
The package aims to motivate people to take the left food and encourage more students to join in reducing food waste. It has two ways to encourage them to reuse the food. One is the route on the map that encourage students to walk after the intensive study and eat the sandwich with the company of the lovely animals in Delft. The other one is the recipe to recook the food. So people could take it away from home and reuse it. While for students who want to eat directly at the univer- sity can also use the package to pack the food in different faculties. It inspired people to feel motivated to reuse food and easily reduce it.
Service Blueprint
Summary
After several round iterations, the final design was integrated into the following ideas.
This is an upgraded website with clear guidelines for ordering food, and it facilitates communication between orderers and conference organizers. It also provides a digital form for collecting data from large meetings.
Using scenarios
It shows the touchpoints that connect with different stakeholders